Most people ask: How can I make my business better?
You can do many things. The most important thing’s to make sure that you are always open. That way, your customers learn to trust you. They will also recommend you to other people. You know that no marketing tool is as powerful as word of mouth from a satisfied customer in trade.
Thanks to global warming, there is no guarantee that your store or factory will be running. So many natural calamities can render your neighborhood powerless.
Thus, we want to find out how you can be 100 percent reliable and available in your business. Even with frequent power blackouts in your area, you’ll meet your customers’ expectations.
How an AC Generator Can Make Your Business Better
Every business needs an AC generator. It doesn’t matter how big or small your enterprise is. You need a reliable power backup.
Here are a few ways how a backup generator can help your trade grow:
A backup GenSet Can Prevent Loss of Lives
Imagine the worst-case scenario where you run a hospital. If the electricity goes out following a storm or a hurricane, it spells a colossal disaster.
What happens when you have patients on ventilators and other life support systems? The loss of human life is going to be high. You do not want that on your conscience or reputation. Also, the legal repercussions would be pretty costly.
If you are a vet and have an animal clinic where you operate on different pets, loss of power can lead to loss of life.
If you run a medical center, people will walk in all the time. They don’t mind whether there is electricity or not. Sicknesses do not wait for power to return so that they can afflict people.
But with a backup AC gen, you will keep working all hours. Thus, you can accommodate and serve all the people who walk into your health facility.
1. The work never stops – your employees keep working.
This is one of the unsung benefits of having a good power backup. The work never stops.
Why is keeping the work going on so vital?
Remember, we are in the digital era. Thus, when it is night in your place, it is daytime in other areas.
Vast countries such as China, the USA, and Russia run in different time zones. Thus, if your business is already online, you need to ensure that it is always available, day and night.
Do you host your websites, apps, and software on-site? You need to keep your servers running all the time. If they are on-site, you know that you don’t need a blackout.
A suitable diesel GenSet will help keep you in the loop all the time.
2. Employees and customers feel safe.
Your employees cannot be very productive if they are apprehensive about their safety. Yet, anxiety and stress kick in anytime there is a power blackout.
Imagine how frightening it is to lose electricity in the middle of a long and cold winter! Everyone in the office is freezing, the computers are dead, the lighting is gone. There is no way that an employee will be productive when working in such an environment.
And safety does not only matter in winter. It also matters a lot in summer. Electricity keeps the working spaces cool during extreme summers. A proper working environment makes employees happy.
A positive employee can make the customer happy, and that is what is most important for business. Thus, having a good generator keeps everyone safe from the sweltering heat in summer.
It also keeps everyone safe from freezing during winter. Besides, no one wants to be in a cold and dark office block, even during the day.
If yours is a local establishment, even your customers cannot feel safe when they are in the dark.
They will think that you are not professional enough if you do not have a power backup plan. They will also leave negative reviews for you on different platforms.
3. Your Products Are Safe
Imagine a restaurant that stocks meats and other perishable foods running powerless. The kind of damage that you would experience knows no bounds.
Do you deal with non-perishable products like building materials, computers, and clothing items? You need to keep them under certain conditions to enhance their lifespan.
For instance, if the humidity is too high in your place of business, it will cause mold and mildew to grow on your items.
But to lower humidity, you need to run your dehumidifier. In that case, you need to plug this device into a power outlet. If there is no electricity, you cannot run these essential appliances.
There is also the tiny issue of room temperature. Drugs, foods, drinks, and other consumer goods need to stay under room temperature.
So what is the average room temperature? This is the temperature range of 20°C to 22°C.
If your indoor temperature exceeds or goes below this range, well, it is not suitable for specific products.
4. A generator will protect your investment.
Printers, photocopier machines, computers, internet routers, and other devices run on electricity. They also cost an amount of money to install. But all this work can become useless if there is a power blackout that kills them.
Also, losing power can mean something more extreme, such as loss of important data. In today’s world of commerce, you invest in technology to collect, analyze and protect data.
You want to create a data bank to help you know your customer better. Data also allows you to design your marketing campaign.
If you lose this data, your competition is going to have an extra edge on you. While there are technologies that can recover lost data, it might take too much time. Thus, it is better to prevent data loss.
Also, when the electricity goes off, any unsaved work on the computers is lost. This might mean having to redo the job again.
5. You will keep revenue.
Every time that electricity goes off, businesses lose revenue. This is to the tune of hundreds of thousands of dollars.
In the manufacturing sector, factories lose more money. If there are several power losses in a year, your company can lose millions of dollars.
But when the leading grid electricity goes off, the diesel GenSet kicks in. There is not even a noticeable delay in the operation in the production line.
Even in establishments such as restaurants, there are severe losses. For instance, customers cannot come to dine in the dark in your restaurant.
They will move to your competitors who offer the same services or products. You can see how closing your store for the few days that there will be no power can affect you.
6. Keep your reputation intact.
Let us assume that you are in the manufacturing sector. You have to keep the production line operating 24/7 to meet all your customers’ orders on time.
If you have many return customers, it is because they know how reliable you are. They know you can meet the turnaround time that you promise.
If you do not live up to your reputation, your customers will take their money elsewhere. They will never return.
If you do not meet your customer’s orders on time, you cannot tell them there was no electricity for three days. You might also cost them a lot of revenue as they too have customers waiting.
7. A GenSet Shows Good Corporate Social Responsibility
Let’s assume your enterprise is in a residential area. When there is no power in your neighborhood, you can help light up the road close to your establishment.
This is more like giving back to the community that brings you so much money. Thus, it is essential to install security lighting on your property’s front. It will help to light up the entire area and make people passing by feel secure.
If you run a school, your students’ parents feel safe when they know you have an alternative power plan. They know that their students are in safe hands all the time.
8. It Increases the Value of Your Business
An AC unit will increase the value of your store or factory by a significant margin. In case you plan to sell it in the future.
Do you deal with rental facilities? You will get customers faster if they know that they will never be in the dark.
9. Lower Insurance Premiums
If you insure your enterprise (who doesn’t?), having a diesel backup unit can save you good money on premiums.
Keep the exterior, and interior lights are running all the time. That way, the risk of vandalism in your business is low.
Do you have an alarm system, motion-activated security lights, and other security measures? A generator will keep them running all the time.
Make sure you let your insurance agent know so that they can lower your premiums.
As you have seen here, it takes more than a good customer care team to keep your business running all the time.
Having a high-quality AC generator unit can increase your sales and revenue. It can also safeguard your reputation, which takes so long to build.
Buy a unit that can meet all your power needs. For a factory or a retail store, a portable unit is too small. You need a big team that can kick in when leading grid electricity runs out.